Corporate Structure

The President and Chief Executive Officer of Harley-Davidson, Inc. is Keith E. Wandell. The company’s external presentation is often headed by senior vice president (until 2012) chief styling officer Willie G. Davidson and vice president of core customer marketing William “Bill” Davidson.

The ownership situation in 2012 was as follows:

8.4% Capital Research Global Investors
5.57% The Vanguard Group, Inc.
86.3% Free float

Harley-Davidson, Inc. is currently active in two business areas: on the one hand, in the motorcycle and accessories sector, and on the other, financial services, mainly providing financial products to customers and dealers.

The company includes the following subsidiaries:

Harley-Davidson Financial Services, Inc. provides financial services to wholesalers and retailers, as well as insurance services, primarily for Harley-Davidson dealers and customers.

Harley-Davidson Motor Company, produces the Harley-Davidson branded motorcycles as well as parts and accessories, markets apparel and merchandising merchandise.

It also holds, inter alia, the rights to the following marks:

The current production sites for Harley-Davidson motorcycles in the US are:

York (Pennsylvania), completion of the Touring and Softail series as well as of special models and trikes
Kansas City (Missouri), final production of the Sportster, Dyna and the VRSC family as well as production of drive trains

Menomonee Falls (Wisconsin), production of engines and transmissions
In addition, Harley-Davidson maintains factories in Brazil and India for the local market.

The Buell Motorcycle Company produced Buell’s motorcycles, parts and accessories, and marketed its own apparel and merchandising line. Since the end of 2009 the production of Buell motorcycles has been discontinued.

While the market share of Harley-Davidson in the American market is 57.2% for heavy motorcycles (over 651 cm³), the market share in Europe in this segment reaches 13.3%. Harley-Davidson sold 247,625 motorcycles worldwide, the strongest market still the USA with 160,477 sold units (as of 2012).